Which of these is a major limitation of lifestyle analysis?
A) Perceived risk levels cannot be reduced by marketers.
B) Real risk is more important to consumers than perceived risk.
C) Lifestyles are subjective and difficult to measure.
D) The household life cycle has little validity.

Question

Quizplus · Accepted Answer

Lifestyles are inherently subjective and can vary greatly among individuals, making them difficult to measure accurately. This subjectivity poses a significant challenge for marketers trying to analyze and predict consumer behavior based on lifestyle data.

Which of These Is a Major Limitation of Lifestyle Analysis