Which lifestyle model suggests that consumer behavior is hard to classify and is largely situational?
A) The "me" generation
B) Blurring gender roles
C) A component lifestyle
D) The poverty of time

Question

Quizplus · Accepted Answer

A component lifestyle suggests that consumer behavior is hard to classify because it is influenced by a variety of factors and can change depending on the situation. This model recognizes that individuals have multiple roles and interests that influence their purchasing decisions.

Which Lifestyle Model Suggests That Consumer Behavior Is Hard to Classify