An appropriate geographic demographic segmentation base for organizational consumers is their NAICS code.
Correct Answer:
Verified
Q96: The ideal situation for a marketer occurs
Q97: A globalized marketing mix is most appropriate
Q98: Geographic demographics, personal demographics, and consumer lifestyles
Q99: Any segmentation base can be analyzed from
Q100: When a firm segments the market on
Q102: Usage rate is an appropriate consumer lifestyle
Q103: Brand loyalty and usage rate are examples
Q104: Benefit segmentation involves grouping consumers into markets
Q105: Only final (and not organizational) consumers can
Q106: Since a person's resources typically change with
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