Since a person's resources typically change with his or her age according to VALS 2, a person's classification can change as he/she matures.

Question

Quizplus · Accepted Answer

VALS 2 (Values and Lifestyles) is a psychographic segmentation tool that classifies consumers based on their values, attitudes, and lifestyles. Since these factors can evolve with age and changes in personal circumstances, a person's classification within the VALS 2 framework can indeed change as they mature.

Since a Person's Resources Typically Change with His or Her