Any segmentation base can be analyzed from the perspective of single attributes or profiles.

Name: Any segmentation base can be analyzed from the perspective of single attributes or profiles.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Segmentation bases, whether demographic, psychographic, behavioral, or geographic, can be analyzed by examining single attributes (e.g., age, income) or by creating profiles that combine multiple attributes to understand the target segment more holistically.

Any Segmentation Base Can Be Analyzed from the Perspective of Single