Which sales forecasting technique assumes that a firm's share of industry sales will be constant?
A) Jury of executive opinion
B) Simple trend analysis
C) Market buildup method
D) Market share analysis

Question

Quizplus · Accepted Answer

Market share analysis assumes that a firm's share of the market will remain constant over time, making it the correct technique for forecasting sales based on this assumption.

Which Sales Forecasting Technique Assumes That a Firm's Share of Industry