Which of these is NOT a requirement for successful segmentation?
A) A segment must be reachable in an efficient manner.
B) The characteristics and needs of each segment must be capable of being measured.
C) There must be consumer differences between segments.
D) There must be consumer differences within segments.

Question

Quizplus · Accepted Answer

Successful segmentation requires that segments be distinct from each other (C), measurable (B), and accessible (A). However, having differences within segments (D) contradicts the principle of segmentation, which aims to group consumers with similar characteristics or needs.

Which of These Is NOT a Requirement for Successful Segmentation