Which target market strategy allows a firm to pursue BOTH mass marketing and concentrated marketing?
A) Product differentiation
B) Differentiated marketing
C) Concentrated marketing
D) Undifferentiated marketing

Question

Quizplus · Accepted Answer

Differentiated marketing allows a firm to target several market segments with a different offering for each, effectively combining elements of mass marketing (targeting a broad audience) and concentrated marketing (focusing on a specific, narrow market segment).

Which Target Market Strategy Allows a Firm to Pursue BOTH