Data are gathered from small, separate market segments and then aggregated in which sales forecasting technique?
A) Market breakdown method
B) Market buildup method
C) Chain-ratio analysis
D) Complex trend analysis

Question

Quizplus · Accepted Answer

The market buildup method involves gathering data from individual or small segments and then aggregating this information to make a forecast for the entire market. This approach is often used in business-to-business (B2B) markets where detailed information about each customer segment can be compiled and then summed to get a total market demand estimate.

Data Are Gathered from Small, Separate Market Segments and Then