Among the causes of new-product failure are lack of a differential advantage, poor timing, and excessive enthusiasm by the product sponsor.

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These are indeed common reasons for new-product failures. Lack of a differential advantage means the product does not offer unique benefits compared to existing products. Poor timing can refer to launching a product when the market is not ready or when competition is too strong. Excessive enthusiasm by the product sponsor can lead to unrealistic expectations and misallocation of resources.

Among the Causes of New-Product Failure Are Lack of a Differential