In the decline stage of the product life cycle, a firm needs to decide whether it should cut back resources, attempt to revive the product, or terminate marketing a product.

Name: In the decline stage of the product life cycle, a firm needs to decide whether it should cut back resources, attempt to revive the product, or terminate marketing a product.
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Question

Quizplus · Accepted Answer

In the decline stage, sales and profits decrease, prompting firms to consider reducing investment, revitalizing the product, or discontinuing it.

In the Decline Stage of the Product Life Cycle, a Firm