It is important that participants in a brainstorming session be critical of each other's new product ideas.
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Q99: Many firms with single products or with
Q100: A firm could earn a profit yet
Q101: Among the causes of new-product failure are
Q102: Market-oriented sources of product ideas identify opportunities
Q103: Laboratory-oriented sources of new product opportunities include
Q105: The primary device used in product screening
Q106: The product screening stage of the new-product
Q107: A significant long-term advantage to a company
Q108: "Would you replace your current brand with
Q109: An important part of product screening is
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