The decline stage of the product life cycle is characterized by the
A) development and sale of substitutes for a product.
B) highest level of product competition.
C) beginning of discounting by a firm and its competitors.
D) expansion of distribution.

Question

Quizplus · Accepted Answer

During the decline stage of the product life cycle, substitutes for the product often emerge, leading to a decrease in demand for the original product. This is a key characteristic of this stage.

The Decline Stage of the Product Life Cycle Is Characterized