The growth stage of the product life cycle is characterized by
A) a stable sales pattern.
B) high total and unit profitability.
C) the greatest degree of competition.
D) the greatest number of distribution outlets available.

Question

Quizplus · Accepted Answer

During the growth stage of the product life cycle, sales and profits start to increase significantly, leading to high total and unit profitability as the product gains acceptance in the market.

The Growth Stage of the Product Life Cycle Is Characterized