The introduction stage of the traditional product life cycle is characterized by
A) high total and unit profits.
B) substantial competition.
C) an expanding product line.
D) a product mix consisting of one or two basic models.

Question

Quizplus · Accepted Answer

During the introduction stage of the traditional product life cycle, a product mix typically consists of one or two basic models as the company tests the market and starts to build awareness.

The Introduction Stage of the Traditional Product Life Cycle Is