The problem with setting consumers' expectations as high as possible is that:
A) it increases the chances of customers being dissatisfied
B) customers end up being spoiled
C) it increases customers' price sensitivity
D) All of the above.
E) None of the above. In fact, there is no problem with setting consumers' expectations as high as possible.

Question

Quizplus · Accepted Answer

Setting consumers' expectations too high can lead to dissatisfaction if the product or service does not meet those elevated expectations. This can result in disappointment and potentially harm the brand's reputation.

The Problem with Setting Consumers' Expectations as High as Possible