When a product's performance exceeds consumers' expectations, then ____ is said to occur.
A) Confirmation
B) Rejection
C) Negative disconfirmation
D) Positive disconfirmation
E) None of the above.

Question

Quizplus · Accepted Answer

When a product's performance exceeds consumers' expectations, "positive disconfirmation" occurs. This term refers to the situation where the actual performance of a product is better than what was expected, leading to a positive surprise for the consumer.

When a Product's Performance Exceeds Consumers' Expectations, Then ____ Is