Directo, Inc. was developed to provide banking services to Georgia's Hispanic population, which numbers around 400,000. The bank was the first company in the state to offer direct-deposit Services to Hispanic workers For $6 a month Hispanics can have their paycheck directly Deposited and use a Directo card to withdraw money from ATMs in the state. What kind of Segmentation is Directo using?
A) psychological and demographic
B) demographic and geographic
C) geographic and behavioral
D) behavioral and demographic
E) psychographic and geographic

Question

Quizplus · Accepted Answer

Directo, Inc. is using demographic segmentation by targeting the Hispanic population and geographic segmentation by focusing on the state of Georgia.