Segmenting consumer markets on the basis of peoples' activities, interests, and opinions is an example of________ segmentation.
A) social class
B) demographic
C) attitudinal
D) ethnic origin
E) life-style

Question

Quizplus · Accepted Answer

This is an example of life-style segmentation, which categorizes consumers based on their activities, interests, and opinions to better understand their habits and preferences.

Segmenting Consumer Markets on the Basis of Peoples' Activities, Interests