A(n)________ is an estimate of probable sales for one company's brand of a product during a stated period in a specific market, assuming a defined marketing plan is used.
A) market index
B) economic forecast
C) market share
D) economic index
E) sales forecast

Question

Quizplus · Accepted Answer

A sales forecast is an estimate of the amount of sales a company's specific product or brand is expected to achieve in a certain market over a specified time period, under a given marketing plan. It helps in planning and decision-making processes related to production, inventory management, and financial planning.

A(n)________ Is an Estimate of Probable Sales for One Company's