_____ is the development, production, and delivery of affordable products with enough variety and uniqueness that nearly every potential customer can have exactly what he or she wants.
A) Total product management
B) Environmental scanning
C) Mass customization
D) Quality control
E) Relationship marketing

Question

Quizplus · Accepted Answer

Mass customization is the process that allows for the efficient production and delivery of customized goods and services that meet the diverse needs of individual customers.

_____ Is the Development, Production, and Delivery of Affordable Products