With computer technology, it is possible to target a variety of different types of farmers living in different locales with a specific issue of Farm Journal. As an example, the June issue going to Iowa farmers might discuss how to raise hogs, while the June issue of the magazine sent to Nebraska farmers could discuss the best fertilizer to use on corn. In addition, small farmers would receive different issues than large-scale farming operations because their needs are different. This is an example of:
A) customer relationship marketing.
B) mass customization.
C) societal marketing.
D) total quality management.
E) individualized marketing.

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to tailor products or services to individual customers' needs on a large scale, as demonstrated by targeting different issues of Farm Journal to farmers based on their specific needs and locations.

With Computer Technology, It Is Possible to Target a Variety