Pennington Seed Company has long-term contracts with several NFL stadiums. Pennington provides the grass seed and the personnel needed to create the field so the grass turf will provide adequate traction and cushioning as well as continue to look good throughout the season. More importantly, Pennington will work with NFL officials to create the grass turf that is most appropriate for different climates at the various football stadiums. Pennington uses:
A) customer relationship marketing.
B) mass aggregation.
C) societal marketing.
D) total quality management.
E) internalized marketing.

Question

Quizplus · Accepted Answer

Pennington Seed Company focuses on building and maintaining long-term relationships with NFL stadiums by providing customized grass turf solutions that meet specific needs, including climate considerations. This approach is characteristic of customer relationship marketing, which aims to foster loyalty and long-term engagement by closely aligning products and services with the unique requirements of each customer.

Pennington Seed Company Has Long-Term Contracts with Several NFL Stadiums