Which of the following statements about organizations that operate at the product-orientation stage is True?
A) Executives with backgrounds in marketing typically shape the firms.
B) This stage is governed by the concept of "hard sell."
C) Only manufacturers have ever operated at this stage.
D) Organizations that operate using this approach know that just offering a good product is no assurance of market success.
E) This approach dominated until the early 1930s (the Great Depression).

Question

Quizplus · Accepted Answer

Organizations operating at the product-orientation stage focused on producing high-quality products, assuming that customers would naturally gravitate towards them. This approach was prevalent until the early 1930s, when the Great Depression shifted focus towards sales and marketing strategies.

Which of the Following Statements About Organizations That Operate at the Product-Orientation