The text defines marketing as:
A) the means for identifying a person or group with whom an individual or organization may have an exchange relationship.
B) the attribute of an item that makes it capable of satisfying human wants.
C) a total system of business activities designed to plan, price, promote, and distribute want-satisfying . products to target markets to achieve organizational objectives.
D) the process of planning, implementing, and evaluating the efforts of a group of people working toward a common goal.
E) the managerial process of matching a firm's resources with its market opportunities over the long run.

Question

Quizplus · Accepted Answer

C) is the correct choice because it encompasses the broad scope of activities involved in marketing, including planning, pricing, promoting, and distributing products to satisfy the wants of target markets while achieving organizational objectives.

The Text Defines Marketing As