Which of the following statements about the market-orientation stage of the marketing evolution process is true?
A) To increase effectiveness during this stage, input from the marketplace is sought before a product is produced.
B) In this stage, a company tailors all of its activities to satisfy the needs of its customers.
C) In this stage, marketing is included in long-term as well as short-term company planning.
D) During this stage, tasks like inventory control and warehousing become the responsibility of the top marketing executive.
E) All of the above statements about the market-orientation stage of the marketing evolution process are True.

Question

Quizplus · Accepted Answer

The market-orientation stage of the marketing evolution process is characterized by a focus on satisfying customer needs through all aspects of a company's operations, including product development, planning, and logistics. This means that input from the marketplace is sought before a product is produced (A), the company tailors its activities to satisfy customer needs (B), marketing is included in both long-term and short-term planning (C), and tasks like inventory control and warehousing are integrated into the marketing strategy, potentially under the purview of top marketing executives (D). Therefore, all of the statements (A, B, C, D) accurately describe aspects of the market-orientation stage.

Which of the Following Statements About the Market-Orientation Stage of the Marketing