Consider the buying-decision process. For which of the following products is the search for alternatives probably longest?
A) a plastic clothes drying rack
B) a replacement box of syringes for a diabetic
C) three pounds of ground turkey meat
D) a box of cigars to give to your boss
E) a street map purchased by someone who is lost and late for a party

Question

Quizplus · Accepted Answer

The search for alternatives is likely longest for a box of cigars to give to your boss because this decision involves a high level of personal and social risk, making the buyer more motivated to find the perfect option.

Consider the Buying-Decision Process