As Melissa was standing in the checkout line at the supermarket, she saw a small disposable flashlight and thought how handy it would be to keep in her car for when she was out at night. She picked the flashlight up and tossed it in the shopping cart with her other planned purchases. Buying the flashlight is an example of:
A) systematic shopping.
B) reflex buying.
C) random buying.
D) impulse buying.
E) nonsystematic shopping.

Question

Quizplus · Accepted Answer

Melissa's decision to buy the flashlight was spontaneous, made on the spot without prior planning, which is characteristic of impulse buying.

As Melissa Was Standing in the Checkout Line at the Supermarket