Which of the following products is most likely to involve an impulse buy?
A) a copy of TV Guide
B) a bottle of expensive champagne
C) a dozen lobsters
D) a life insurance policy
E) common stock in The Home Depot

Question

Quizplus · Accepted Answer

Impulse buys are typically inexpensive, non-essential items that consumers purchase spontaneously. A copy of TV Guide fits this description better than the other options, which are either too expensive, require more thought, or are investments.

Which of the Following Products Is Most Likely to Involve