A high-involvement purchase:
A) requires very little information search.
B) requires a small investment of time.
C) entails all five stages of the buying-decision process.
D) is not likely to result in the development of brand loyalty.
E) is not described by any of the above.

Question

Quizplus · Accepted Answer

A high-involvement purchase typically involves a significant amount of time and effort in the decision-making process, including all five stages of the buying-decision process: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. This is because the purchase is considered important to the consumer, often due to its high cost, personal significance, or risk.

A High-Involvement Purchase