Which of the following statements about the buying-decision process used by consumers is true?
A) The decision-buying process has five stages that relate to Maslow's needs hierarchy.
B) Once the process has begun, a consumer must go through all of its stages.
C) All of the stages are the same length.
D) Some stages of the process may be skipped.
E) All stages are performed consciously.

Question

Quizplus · Accepted Answer

Some stages of the buying-decision process can indeed be skipped depending on the consumer's prior experience, the type of product, or the urgency of the need. This makes the process flexible rather than strictly linear.

Which of the Following Statements About the Buying-Decision Process Used