Which of the following statements about the buying-decision process used by consumers is true?
A) All stages are not necessarily of the same length.
B) It is not uncommon for some stages to be skipped.
C) The consumer can withdraw from the process at any stage before the actual purchase.
D) Some stages may be performed consciously in certain purchase situations and subconsciously in others.
E) All of the above statements about the buying-decision process are True.

Question

Quizplus · Accepted Answer

Each statement (A through D) accurately describes aspects of the consumer buying-decision process. The process is flexible, allowing for variations in the length of stages, the skipping of stages, withdrawal at any point before purchase, and the conscious or subconscious execution of stages.

Which of the Following Statements About the Buying-Decision Process Used