The company that is the first to introduce a new type of product to market achieves a:
A) market penetration advantage.
B) product development feature.
C) diversification advantage.
D) pioneer advantage.
E) market development benefit.

Question

Quizplus · Accepted Answer

The company that introduces a new type of product to the market first achieves a pioneer advantage, as it can establish brand recognition and loyalty before competitors enter the market.

The Company That Is the First to Introduce a New