The creation of a differential advantage is most important for the survival of products in the _____ stage of their product life cycle.
A) introduction
B) abandonment
C) market development
D) maturity
E) growth

Question

Quizplus · Accepted Answer

In the maturity stage of the product life cycle, competition is often intense, and creating a differential advantage (something that makes the product stand out from competitors) is crucial for a product's survival and continued profitability.

The Creation of a Differential Advantage Is Most Important for the Survival