Which of the following would be the best approach to use when managing a product life cycle?
A) Eliminate all advertising in the maturity stage.
B) Predict the shape of the proposed product's cycle even before it is introduced.
C) Abandon the product as soon it reaches the maturity stage.
D) Use a promotional program that stimulates secondary demand in the introductory stage.
E) Lengthen the introductory period to create a good predicting tool for future sales.

Question

Quizplus · Accepted Answer

Predicting the shape of the proposed product's cycle even before it is introduced allows for better planning and resource allocation throughout the product's life cycle.

Which of the Following Would Be the Best Approach to Use