When a product is in the growth stage of the product life cycle, there will most likely be:
A) many competitors entering the market.
B) a decline in how rapidly sales increase.
C) increased promotion intended to stimulate demand for the product category.
D) a negative profit curve.
E) a decrease in the number of distribution outlets.

Question

Quizplus · Accepted Answer

During the growth stage, the market sees an increase in competitors as the product gains acceptance and sales rise rapidly, attracting more companies to enter the market.

When a Product Is in the Growth Stage of the Product