In terms of the product life cycle, the soft-drink market is basically a mature market. There are still many profitable small regional soft drinks, such as Big Red, Cheerwine, and Vernors. What type of product strategy would you expect these small bottlers to use?
A) product differentiation
B) product diversification
C) product line pruning
D) product divestment
E) heads-on competition

Question

Quizplus · Accepted Answer

In a mature market, small regional soft drink companies would likely use product differentiation to stand out from larger competitors by offering unique flavors, branding, or targeting niche markets to maintain profitability.

In Terms of the Product Life Cycle, the Soft-Drink Market