The appropriate marketing strategy for a product like Ritz crackers that is in the mature stage of its product life cycle is:
A) product differentiation.
B) market penetration.
C) defensive positioning.
D) efficiency.
E) market development.

Question

Quizplus · Accepted Answer

Defensive positioning is the appropriate marketing strategy for a product like Ritz crackers that is in the mature stage of its product life cycle. This strategy involves protecting the product's market share by emphasizing its strengths and defending against competitors' attacks.

The Appropriate Marketing Strategy for a Product Like Ritz Crackers