Which of the following promotion strategies did the manufacturer of EcoSpun, a velvet upholstery fabric made from recycled plastic soda bottles, have to use when it introduced its new fabric to furniture manufacturers?
A) the creation of brand preference
B) the development of product category awareness
C) the maintenance of brand loyalty
D) brand extension
E) product-line extension

Question

Quizplus · Accepted Answer

EcoSpun was a new product made from an innovative material, so the manufacturer needed to focus on developing product category awareness among furniture manufacturers to introduce and explain the unique benefits and existence of this new category of fabric.

Which of the Following Promotion Strategies Did the Manufacturer of EcoSpun