When La-Z-Boy introduced Small Comforts, a selection of recliners designed for petites, it was an example of a(n):
A) change in strategic marketing strategy.
B) positioning in relation to a competitor.
C) change in organizational goals.
D) line extension.
E) organizational restructuring.

Question

Quizplus · Accepted Answer

La-Z-Boy's introduction of Small Comforts, a selection of recliners designed for petites, is an example of a line extension. This is because the company expanded its existing product line (recliners) with new items that target a specific segment of the market (petites), without altering its overall brand identity or product category.

When La-Z-Boy Introduced Small Comforts, a Selection of Recliners Designed