In 2003, Planters introduced Planters peanuts coated in chocolate, a snack food from the company that was the first to sell prepackaged, single-serving bags of peanuts. With this new product, Planters used a _____ strategy.
A) trading down
B) product alteration
C) line extension
D) repositioning
E) product-mix contraction

Question

Quizplus · Accepted Answer

Line extension strategy involves adding new flavors, sizes, or types of products to an existing product line to attract new customers or to encourage more usage from current customers. Planters introducing chocolate-coated peanuts is an example of adding a new variety to their existing product line of peanuts.

In 2003, Planters Introduced Planters Peanuts Coated in Chocolate, a Snack