When Curity, manufacturer of Curad first aid products, introduced Curad plastic strips in neon colors, it was an example of a(n):
A) change in strategic marketing strategy.
B) mix extension.
C) change in organizational goals.
D) line extension.
E) organizational restructuring.

Question

Quizplus · Accepted Answer

Introducing Curad plastic strips in neon colors is an example of a line extension, which involves adding new product variations, sizes, or flavors to an existing product line to attract new customers or to appeal to more market segments.

When Curity, Manufacturer of Curad First Aid Products, Introduced Curad