Curad, maker of first aid products, has introduced a plastic reusable storage box for its plastic strips and recyclable paper boxes of strips to refill the plastic boxes. This environmentally friendly strategy is an example of positioning:
A) in relation to geographical location.
B) by price and quality.
C) by product attribute.
D) on the basis of space available.
E) in relation to planned obsolescence.

Question

Quizplus · Accepted Answer

Curad is positioning its product by emphasizing an environmentally friendly attribute, which is the use of a reusable storage box and recyclable paper boxes. This highlights a specific characteristic of the product that appeals to environmentally conscious consumers.

Curad, Maker of First Aid Products, Has Introduced a Plastic