Critics of resale price maintenance contend it:
A) leads to inflated prices and excessive profits.
B) hastens the payment of invoices.
C) causes retailers to have to offer deep price discounts.
D) increases fixed costs.
E) creates channel disharmony.

Question

Quizplus · Accepted Answer

Resale price maintenance can lead to inflated prices and excessive profits because manufacturers set minimum prices that retailers must adhere to, preventing competitive pricing.

Critics of Resale Price Maintenance Contend It