_____ is the term used to describe efforts by manufacturers to control the price at which middlemen resell their products
A) Base-price implementation
B) Resale price maintenance
C) Price optimization
D) regulated pricing
E) FOB factory pricing

Question

Quizplus · Accepted Answer

Resale price maintenance is the practice where manufacturers control the retail price of their products by setting a minimum or fixed price at which retailers are allowed to sell their products. This is done to maintain brand image or avoid price wars among retailers.

_____ Is the Term Used to Describe Efforts by Manufacturers