The _____ strategy combines frequent price reductions and aggressive promotions to convey an image of very low pricing.
A) high-low pricing
B) price augmentation
C) balanced pricing
D) price differential
E) everyday low pricing

Question

Quizplus · Accepted Answer

The high-low pricing strategy involves alternating between high prices and frequent discounts or sales promotions, creating an impression of value or bargains for consumers. This approach contrasts with everyday low pricing, which maintains consistently low prices without frequent sales.

The _____ Strategy Combines Frequent Price Reductions and Aggressive Promotions