Customizing goods or services for individual customers in high volumes and at relatively low costs is known as:
A) target marketing
B) niche marketing
C) mass marketing
D) mass customization
E) niche customization

Question

Quizplus · Accepted Answer

Mass customization is the process of delivering wide-market goods and services that are modified to satisfy a specific customer's needs, combining the flexibility of a personalized product with the low unit costs associated with mass production.

Customizing Goods or Services for Individual Customers in High Volumes