Which of the following is not a variable used for segmenting consumer markets?
A) Demographics
B) Psychographics
C) Purchase behavior
D) Geographical characteristics
E) All of the above are variables used for segmenting consumer markets.

Question

Quizplus · Accepted Answer

All of the options listed (Demographics, Psychographics, Purchase behavior, Geographical characteristics) are indeed variables used for segmenting consumer markets. Each of these variables helps marketers to categorize consumers into different segments based on their characteristics, behaviors, and preferences, allowing for more targeted marketing strategies.

Which of the Following Is Not a Variable Used for Segmenting