Factors leading to the demise of mass marketing include:
A) consumer affluence
B) manufacturing technology
C) multiple distribution channels
D) Only A and B
E) All of the above are factors.

Question

Quizplus · Accepted Answer

The demise of mass marketing is influenced by several factors, including consumer affluence, which leads to more personalized and diverse demands; advancements in manufacturing technology, which allow for more customized production; and the proliferation of multiple distribution channels, which cater to different consumer preferences and buying habits.

Factors Leading to the Demise of Mass Marketing Include