For a new product to avoid failure in today's market and be successful it must:
A) satisfy the needs, wants, and objectives of the management team.
B) satisfy the objectives of the company's shareholders.
C) perform in a manner that is comparable to existing products on the market.
D) provide the consumer with all of the benefits and product characteristics offered by the leading competitive brand.
E) None of the above.

Question

Quizplus · Accepted Answer

The success of a new product in today's market is primarily determined by its ability to meet the needs and expectations of consumers, rather than just satisfying internal objectives or matching competitors. None of the options provided directly address this critical aspect of consumer satisfaction and market demand, making E the correct choice.

For a New Product to Avoid Failure in Today's Market